The Restaurant Dream? was
written to fill a void, and to answer questions that have gone
unanswered for far too long. Many first-time restaurant developers,
unfortunately, are not fully prepared for the journey on which
they wish to embark … but is not really their fault. The information,
until now, has not been readily accessible.
Sure,
there are plenty of books about restaurant development,
but most of them do not seem to offer the kind of information
that aspiring restaurateurs are seeking. Some have a purely academic
format and are filled with checklists intended to cover issues
occurring for all types of restaurants, from quick service to
fine dining. Others books recount the success of some of the world's
leading restaurant companies or celebrity chefs. Few, however,
seem to address the issues that first-time restaurateurs will
face.
There
have been numerous television shows on restaurant development
as well, but they have not always been relevant to the average
restaurateur. Some feature a celebrity chef building a new restaurant
with a $5 million or $10 million budget. Others have focused more
on the sensational, reality-based genre and seemed to offer very
little in the way of valuable information. There is one exception,
a show of which I am big fan. Opening
Soon , featured on the Fine Living network offers both
information and insight in an entertaining format, but there is
only so much that can be covered in a 30 minute television format.
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THE RESTAURANT DREAM?
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